The fashion jewelry brand for the current wholesale jewelry market, how to develop and market competition in the brand level, a breakthrough that every fashion jewelry brands are looking for a breakthrough thing, I believe that, in the traditional china jewelry market environment, we should pay attention to the five broad areas.

1. Increase marketing efforts to promote early awareness of brand competition The current cheap jewelry market competition is not only struggle of the product, but also the brand wars. Product is prone to homogenization, and only brand evergreen tree. Actively expand the types of communication channels, increase the amount of advertising, in fashion magazines, professional journals, regional newspapers, online media, events and other aspects, and expand the three-dimensional information, in conjunction with the seasonal sales. Strong advocacy efforts to further enhance the company's brand value.

2. In understanding the characteristics of products and brands on the basis of innovation in the channel Small jewelry wholesale business sales channels in most markets are now in the counters in shopping malls, shopping malls in recent years, however, operating costs will be passed on business, to discount jewelry ordinary course of business have caused great problems. From the market development trend, if it is stuck in the mode of existing channels, branded the pressure will be overburdened, so channels of innovation and imminent. But innovation is not blind, is not without direction, is based on the characteristics in the jewelry business and brand innovation on the scale of development, so that has been targeted, targeted.

3. through market surveys, development of joining the cause of the expansion
Brands need to develop apace, the market also need strong brands, by allowing franchisees to share the brand value, into a direct interest, while enabling the brand to be spread further. For the consumers, would be more convenient to purchase products and get the most convenient service. Expand the franchisee system, for businesses, franchisees and consumers, are win-win model.

4. To establish a unique marketing model Marketing is designed to effectively communicate the brand to the target population, personalized marketing, and publicity and promotion patterns to suit different regional markets to buy consumer psychology, in order to achieve the best results. Therefore, in order to meet the regional market development through personalized marketing model to achieve a unique and rapidly improving brand of regional influence. In order to find a suitable brand development strategy, marketing mode.

5. To establish an effective marketing support and training system For the jewelry industry, many varieties, styles refurbished fast, new technology, new materials, applications endless features, combined with the market's seasonal trends and projections grasp of lack of experience, state of the industry is still in the developmental stage accessories, dealers are usually still use the traditional , poor marketing and can not receive systematic training. Therefore, the establishment of an effective training system, for the jewelry market, dealers, business promotion personnel practitioners, including how to shop location, how to store renovation, how to display merchandise, how to marketing, how to handle customer relations, how to staff recruitment, how to store the necessary publicity and promotion, and systematic training, in order to achieve a win-win goal of the brand and the market.

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